If not, you are losing new registrations to the practices who figured this out first. This page is the 15-point checklist we run on every dental practice website we audit. Dental has specific compliance and trust signals that change the checklist. Start with the free checker, or skip to the $15 workbook.
Dental queries carry more trust weight than almost any other local service. When somebody asks ChatGPT, Perplexity, Claude or Google AI Overviews for a dentist, the model weighs GDC registration, CQC rating, NHS vs private status, patient reviews, and the specific treatments offered. The models cite two or three practices. Practices that hide their CQC rating, blur the NHS/private split, or write "dental excellence" in the hero are rarely named.
The usual gaps on dentists websites:
None of that is hard to fix. Most of it is under an hour per item.
The first 40 words of the homepage, rewritten.
Delivering a holistic patient experience through contemporary dentistry in a relaxed environment.
Private dental practice in Cambridge, taking new patients. Check-ups from £55, Denplan members welcome, Invisalign and implants on site. CQC rated Good, GDC-registered team.
The after version is the one ChatGPT can match against “best private dentist in Cambridge taking new patients”. The before version is functionally invisible to AI search.
These are the kinds of prompts real customers type into ChatGPT, Perplexity and Claude when they are trying to hire. Every one of them is a chance for a model to name you, or name somebody else.
Paste any of these into ChatGPT right now and see who gets named. If it is not you, that is the gap the checklist below is designed to close.
Same 15-point framework we run on every business we audit, adapted to the reality of dentists. Items are ordered by impact, not difficulty.
Name the practice type (NHS, private, mixed, Denplan), state whether you are taking new patients, name your most-requested treatments (check-up, Invisalign, implants, hygienist), name your CQC rating. Patients search on "taking new patients" and on treatment names. Put the words in the hero.
CQC rating is the single biggest trust signal for UK dental. If you are rated Good or Outstanding, put it in the hero, the footer, and on a dedicated compliance page with a link to your CQC profile. Do not bury it.
Team page: every dentist and hygienist named, with their GDC number, qualifications, and areas of special interest. GDC numbers are a verifiable citation link a model will follow.
Three separate pages, or three clearly labelled sections. A patient searching "NHS dentist accepting new patients" and a patient searching "private dentist Invisalign" are different queries. Do not merge them.
Publish a from-price or a band. Check-ups, hygienist, white fillings, crowns, Invisalign, implants. "Price on consultation" loses to a competitor with a visible from-price. Mark up each treatment with Offer schema.
Questions: are you taking new patients, how much is a consultation, do you offer finance, what if I have dental anxiety, do you see children, do you offer sedation, what is the cost of Invisalign. Wrap in FAQPage JSON-LD.
Rewrite 750 characters. Lead with practice type, CQC rating, whether you are taking new patients, top three treatments. Skip the "caring team" opener.
Primary: Dentist, or Dental clinic. Secondary: Cosmetic dentist, Orthodontist (only if true), Dental implants provider, Emergency dental service if applicable.
Patients travel further for dental than for plumbing. List your primary catchment and the wider areas patients come from. Mirror as areaServed. Models use this for "dentist within 30 minutes of Cambridge" queries.
Practice name, address, phone must match exactly across every directory. Discrepancies weaken the entity.
A 200-word practice story with the principal dentist named, the year the practice opened, and the treatment focus. Weaker than a single clear page is two pages of corporate copy.
Prompt patients for reviews that mention: gentle, explained the options, dealt with dental anxiety, fair prices, clean practice. Never fake a review. The FTC rule carries a $51,744 per-violation penalty.
Paste the ten patient prompts into ChatGPT, Perplexity and Claude. Log citations. Adjust.
Use the Dentist schema sub-type. Add medicalSpecialty, acceptedPaymentMethod, openingHoursSpecification. Add MedicalBusiness where appropriate. Offer schema on each treatment.
A practice manager can run this backlog in a weekend. Hero, CQC, team page with GDC numbers, three patient-type pages, FAQ, GBP, treatment pricing. Ship and measure for a month.
The basics, in the order an AI model reads them:
Every item on the checklist above folds into this same picture. Get the picture right and citations follow.
The free AI Visibility Checker gives you the exact prompts to paste into ChatGPT, Perplexity and Claude. No signup required to see the result.
Copy and paste each prompt into ChatGPT, Perplexity and Claude. Log the three businesses named each time. That log is your competitor-gap baseline.
Patients type "best private dentist in [town] taking new patients" into ChatGPT. The model names two or three practices. If yours is not named, you are not in the shortlist for that query, and dental enquiries are high-value.
Put CQC rating, new-patient status and treatment pricing in the first 40 words of the homepage. Those three signals cover what every prospective patient asks.
DIY with the $15 workbook is enough for most single-site practices. The $197 audit is for practices wanting a ranked list with copy and schema ready to paste.
One to three weeks on ChatGPT. Perplexity and Google AI Overviews often faster.
Yes. In the US, replace CQC with DDS-state-licence and in-network insurance, and replace GDC with ADA. The signal structure is identical.
Yes. getseoforai.com/checker gives you the prompts to paste. Under 60 seconds.