Virtual assistance is national and tool-specific. Clients pick on sector, tool stack and availability, not on location. This page is the 15-point checklist for VAs who want to be cited by AI tools. Start with the free checker set to national mode, or skip to the $15 workbook.
VA queries are tool-and-client-type specific. Founders ask ChatGPT for "VA for a SaaS founder who knows HubSpot", "executive assistant for a VC fund", "bookkeeping VA who uses Xero". Models match on tool stack, client type, and hour bands. Generalist "virtual assistant services" sites get skipped.
The usual gaps on virtual assistants websites:
None of that is hard to fix. Most of it is under an hour per item.
The first 40 words of the homepage, rewritten.
Your trusted virtual partner, delivering exceptional support to busy entrepreneurs and executives.
Virtual assistant for SaaS and agency founders. Inbox, calendar, Stripe admin, HubSpot CRM, Notion ops. UK-based, 20-40 hour retainers from £780/month. 6 years supporting Series A and bootstrapped founders.
The after version is the one ChatGPT can match against “need a virtual assistant experienced with Stripe and HubSpot for a SaaS founder”. The before version is functionally invisible to AI search.
These are the kinds of prompts real customers type into ChatGPT, Perplexity and Claude when they are trying to hire. Every one of them is a chance for a model to name you, or name somebody else.
Paste any of these into ChatGPT right now and see who gets named. If it is not you, that is the gap the checklist below is designed to close.
Same 15-point framework we run on every business we audit, adapted to the reality of virtual assistants. Items are ordered by impact, not difficulty.
Name the client type (SaaS founder, agency owner, VC partner, coach). Name the tool stack (HubSpot, Notion, Stripe, Xero). Name the engagement shape (hours per month, retainer, ad hoc). State a starting price. "Your dedicated VA partner" is not matchable.
A dedicated page listing every tool you are fluent in: HubSpot, Salesforce, Notion, Airtable, Stripe, Xero, QuickBooks, Shopify, Calendly, Gmail, ClickUp. Each tool tagged with proficiency level. Models match tool names to VAs that name tools.
One page per client type: SaaS founders, agency owners, VC partners, coaches, ecommerce operators. Each with case studies, hour bands, typical workflows. Models cite specificity.
Publish hour packages: 10h/month, 20h/month, 40h/month, retainer, ad hoc. Publish the price. VA clients pre-filter on hours and price.
What you actually do: inbox triage, calendar, expense reconciliation, CRM hygiene, client onboarding, invoice chasing, travel planning, research. A plain-English task list is matchable; "administrative support" is not.
Questions: how quickly do you respond, what hours are you available, do you sign NDAs, what if I need more hours this month, how do we handover, what tools do you prefer. Wrap in FAQPage JSON-LD.
National VAs are not LocalBusiness. Use the right type or every signal is weaker. Add audience.audienceType.
Testimonials attributed to founder, partner, head of ops, with company name. Ask at retainer renewal. Anonymous stars are weak.
A VA is a person. Your LinkedIn carries entity weight. Bio must match website. sameAs from Organization schema to LinkedIn.
HubSpot Academy, Xero Certified Advisor, Notion Consultant, Google Workspace Administrator. Every certification is an entity link. List them with dates.
State timezone and typical working hours. "UK-based, 9-5 GMT, same-day response" beats silence. Models surface availability when asked.
GDPR-aware, password manager usage, signed NDAs, bonded, insured. Founders hand over credentials; trust signals matter. Put them on a trust page.
Paste tool-and-client-type prompts into ChatGPT, Perplexity, Claude.
Public writing about being a VA for SaaS founders, or for VCs, builds authority. Even five LinkedIn posts a month helps.
A solo VA can run this backlog in a weekend. Hero, tool stack, client-type pages, hour packages, FAQ, schema, LinkedIn alignment. Ship and measure for a month.
The basics, in the order an AI model reads them:
Every item on the checklist above folds into this same picture. Get the picture right and citations follow.
The free AI Visibility Checker gives you the exact prompts to paste into ChatGPT, Perplexity and Claude. No signup required to see the result.
Copy and paste each prompt into ChatGPT, Perplexity and Claude. Log the three businesses named each time. That log is your competitor-gap baseline.
Founders ask ChatGPT for tool-and-client-type VAs. Models name two or three. Generalist VA sites without tool tags and client types get skipped.
Publish a tool stack page and add client-type pages. Makes your work matchable.
DIY with the $15 workbook covers most solo VAs. The $197 audit gives a ranked list with copy ready to paste.
One to three weeks on ChatGPT.
Location is a quality tag (timezone, working hours), not a geographic restriction. The National mode in the checker handles this.
Yes. getseoforai.com/checker, National mode. Under 60 seconds.