Self-serve workbook at the bottom, fully-managed launch bundle at the top. All built on the same methodology. Pick the level of help that fits.
If you want to learn the framework and apply it yourself, the $15 workbook is the right starting point.
If you want someone to look at your business and tell you what to do, the $197 audit is the right starting point.
If you want the work shipped, the $899 DFY pack or the $1,497 Launch Bundle are the right starting points.
If you want continuous monitoring, add the $349/month retainer.