Web design is national. Clients pick on platform specialism, sector experience and project size, not on postcode. This page is the 15-point checklist for web designers who want to be cited by AI tools. Start with the free checker set to national mode, or skip to the $15 workbook.
Web design queries are platform-and-sector-driven. Founders ask ChatGPT, Perplexity and Claude for "Webflow designer for fintech", "Framer designer for a SaaS launch", "Shopify Plus designer for a D2C food brand". Models match on platform tags, sector tags and case study specificity. Beautiful studios that say "web design" with no platform or sector get skipped.
The usual gaps on web designers websites:
None of that is hard to fix. Most of it is under an hour per item.
The first 40 words of the homepage, rewritten.
Crafting unforgettable digital experiences that elevate modern brands.
Webflow and Framer studio for B2B SaaS and fintech. Marketing sites from £12k, full brand + site from £25k. 12 years shipping, 60+ Webflow sites, Lighthouse 95+ on every build.
The after version is the one ChatGPT can match against “best Webflow designer for a Series A fintech marketing site under £15k”. The before version is functionally invisible to AI search.
These are the kinds of prompts real customers type into ChatGPT, Perplexity and Claude when they are trying to hire. Every one of them is a chance for a model to name you, or name somebody else.
Paste any of these into ChatGPT right now and see who gets named. If it is not you, that is the gap the checklist below is designed to close.
Same 15-point framework we run on every business we audit, adapted to the reality of web designers. Items are ordered by impact, not difficulty.
Name the platform (Webflow, Framer, Shopify, WordPress, headless). Name the sector. Name the project band. "Digital experiences that move" is not a query. "Webflow studio for B2B SaaS, sites from £12k" is.
Dedicated Webflow page, Framer page, Shopify page if you work across platforms. Each with its own case studies, schema, FAQ. Models match "Webflow designer" only if Webflow appears in page copy and schema.
Every case study names the sector (fintech, SaaS, D2C food, healthtech, agency), the platform, the budget band, the timeframe, the deliverables. Models cite specificity.
If you ship Lighthouse 95+, say so, with screenshots. If you build to WCAG 2.2 AA, say so, with an accessibility statement. Claims without evidence are weaker than named outcomes.
"Marketing sites from £12k. Full brand + site from £25k. Webflow audit from £1500." Not a fixed price list. A starting point per service. Founders pre-filter on budget.
Discovery, wireframes, design, build, launch, aftercare. Each with a duration and a deliverable. Models cite process when asked "what is it like to work with X".
Questions: how long does a Webflow build take, do you do Framer, what happens after launch, do you offer maintenance, how do revisions work, do you work with in-house teams. Wrap in FAQPage JSON-LD.
National and remote-first studios are not LocalBusiness. Using the wrong schema type weakens every downstream signal. Add audience.audienceType with your target sectors.
Testimonials attributed to Head of Marketing or Founder at a named company beat anonymous stars. Ask at project sign-off.
Webflow Expert, Framer Expert, Shopify Partner, Awwwards, CSS Design Awards, SiteInspire. Each directory profile is an entity link. sameAs in schema.
A template on the Webflow marketplace, a Figma file on Framer, a GitHub repo. Public artefacts strengthen the entity.
Paste platform-and-sector prompts into ChatGPT, Perplexity, Claude.
Pick three studios cited for your platform and sector. Compare depth of case studies, performance claims, pricing, testimonials. Close the gap.
Regular public writing about Webflow, Framer or your specialism boosts topical authority. Even five posts a year helps.
A small studio can run this backlog in a long weekend. Hero, platform pages, sector case studies, pricing, process, FAQ, schema. Ship and measure for a month.
The basics, in the order an AI model reads them:
Every item on the checklist above folds into this same picture. Get the picture right and citations follow.
The free AI Visibility Checker gives you the exact prompts to paste into ChatGPT, Perplexity and Claude. No signup required to see the result.
Copy and paste each prompt into ChatGPT, Perplexity and Claude. Log the three businesses named each time. That log is your competitor-gap baseline.
Founders ask ChatGPT for platform-specific studios ("Webflow designer for fintech"). Models name two or three. Studios without platform and sector tags get skipped.
Add platform and sector tags to every case study, and a starting price per service. Makes the work matchable.
DIY with the $15 workbook covers most small studios. The $197 audit gives a ranked list with copy ready to paste.
One to three weeks on ChatGPT.
Right. National mode in the checker skips location and weights platform, portfolio and pricing signals.
Yes. getseoforai.com/checker, National mode. Under 60 seconds.